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Marketing Management 15/e (Four Color)

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Buy Online at low price from Helmet Don-Marketing Management 15/e (Four Color) by Kotler Publisher: Pearson Education India; Fifteenth edition (2015) ISBN-13: 978-9332557185 Language: English Paperback: 870 pagesThe world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.


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